Hi! I'm Kerstin.

I'm a freelance writer and business coach and have been helping business owners level up since 2013. I create tools and resources for entrepreneurs to grow their business instead of babysitting it, at Simply Good Business.


When 2020 rolled around, I thought it was going to be a stellar year. 2019 was pretty shitastic and we were not having it for 2020. Then my husband received a life-changing diagnosis in early January. What a way to start the year! And the pandemic hit. Add a few more milestones - my husband turned 50 and our marriage turned 20, plus our youngest got accepted at university and set his moving date for August 30th - and we had a hard time catching our breath.


All of those things - together and independently of each other - made us pause and re-evaluate. Re-calculate. Re-focus. And finally come to the decision that the life we want to live needs to happen now. Because when we hit retirement age? My husband probably will be walking with a walker or not at all anymore.


Enter the offer to work and live in a beautiful, remote location of British Columbia's Cariboo Region, at a guest ranch that has been my client for many years. Was it serendipity? I don't know. But I do know that it came at the right time, because we jumped on the chance to turn our lives upside down and live a Simply Good Life.

I usually need everything to be earthquake-proof with a backup plan, but this time I did it anyway, knowing this gig could last 1 year or 5 years. I cut my workload in half and we minimized from 100% to about 10% and moved to the ranch at the beginning of September 2020. I'm still working with a couple of freelance clients, and as general manager of the ranch; in my free time, I'm writing at Simply Good Life, right here. Writing and blogging are what I quit my job to do full time in the first place, and I have done very little of it since 2013 because I've been too busy with client work. I'm so excited to be back at it, and I hope you'll stick around.


You can subscribe right here and come along for the ride as I blog about minimizing, living simple, being well, and knitting. Lots of knitting.